Disclosure – True Transparency

This site is not primarily financially driven. In fact, ALL content is actually free!

However, many of the links on the website are what we call “affiliate links,” meaning if you decided to click on them and then purchase some cool stuff, they’ll throw a couple of coins in my pocket. Rest  assured, that any links on this website aren’t being posted with financial gain in mind. Many links will take you to books that show guests or I have read and recommend. 

From time to time, the companies and products that I share will reimburse me with real monies, real swag, or real food. Either way, it makes me happy! BUT, it doesn’t necessarily make the Federal Trade Commission (FTC) jump for joy. In December of 2009, the FTC required bloggers to disclose when there could be any hidden interests or unspoken biases related to recommendations. To see the list of companies I’m currently affiliated with click here… 

First… I am online consultant and freelance writer. I make money on articles I write (for other sites) and for consultations as it pertains to training and nutrition. I do most of this through my personal website: www.nicklatoof.com but just wanted to mention it here, just to be safe. 

Second… (borrowed from Tim Ferriss with permission) Per the FTC rules, if I interview someone and they grab the bill for lunch, I would need to disclose this. Ditto if I use an Amazon link that gets me 8 cents instead of an Amazon link that gets me 0 cents. If someone gives me a comfy t-shirt with a logo and I wear it in a photo, same deal. Disclaimers all over the place. This would be tedious for me and even more tedious for readers. But rules is rules. To cover my ass and preserve your reading experience, please assume that, for every link and product I use, the following all hold true:


FTC Disclosure